Upload Products from Shopify to Walmart without a Product Identifier (EAN/UPC/GTIN)
Walmart requires the products you sell on its marketplace to have a GTIN (Global Trade Item Number). Your products will be removed from their platform if you don’t have a GTIN exemption.
If you sell products without product identifiers (such as private label products, hand-made products, non-branded or wholesale products, and/or products with a customized element), you will need to Request a UPC exemption from Walmart.
To request an exemption, submit a support ticket from your Walmart seller center explaining your circumstances. There is no guarantee that Walmart will provide an exception even when the products meet the criteria mentioned above.
After your exception is accepted, you can submit your products to Walmart and use the value CUSTOM as your barcode number.
If you have any questions or need assistance, please contact our support. We are more than happy to help!